Cooperating with Competitors

Monday 22 January 2018 (one day seminar)

The Cooperating with Competitors Masterclass at Leicester Castle Business School looks at the roles and relationships of companies that are changing to a new form of cooperation called coopetition: collaboration with competitors. It will examine how companies manage and capitalise on this new perspective to maximise performance and allow you to gain critical insight into a new form of competition used globally.

Through attending this seminar, you will:

  • Understand how to best manage cooperative relationships with competitors and tensions that can arise
  • Learn key questions you need to ask and answer to successfully use coopetition as a strategy
  • Learn the implications for resources, capabilities and uniqueness
  • Consider business model implications and avoid the learning trap
  • Understand why and how to collaborate with competitors across borders

Delivered by: Paul Hughes

Paul Hughes is Professor of Strategic Management at Leicester Castle Business School, and a leading expert in the area of strategic management, with a particular emphasis on decision-making, business growth and counter-intuitive strategies, such as working with competitors. A highly skilled data analyst and business thinker, Paul has consulted for several businesses and has been a commentator on management and leadership in the media. His award-winning research has been published in a variety of leading international journals.

Price: £295

For more information, and to book your place, please visit our webstore.