Kick-off to a bright business career

Each year, Leicester Castle Business School partners with prestigious companies to initiate an Executive Company Project (ECP). The ECP offers talented postgraduate students the opportunity to work with business leaders on specific projects and to gain skills in the workplace. The initiative replaces the traditional, written dissertation.

ECPs have proven to be a hugely successful practice, and mutually beneficial to both students and the businesses involved.

Starting off an exciting partnership
To kick-off ECP preparations, students participated in a briefing day. A selection of company hosts were present at the briefing to communicate their expectations for their projects, offer inspirational keynote speeches and prepare students for what to expect. The day offered students an important opportunity to learn about the companies offering placements ahead of making their formal applications.

Following this, a three-day ECP Preparation Programme was held at Leicester City Football Club where introductory presentations from academic staff informed students what to expect during their ECP.

With business-focussed activities, team building exercises and presentations, students felt motivated to begin their ECPs. Global MBA student Anelle Mashiri said: “Attending the event gave me the confidence to prepare for my Executive Company Project. The method of delivery was outstanding, the atmosphere was great and the learning experience was phenomenal. I was afforded the opportunity to meet with my project host. I’m off to a flying start on my placement.”

Making forward steps in business
All aspects of the workplace were addressed throughout the ECP Preparation Programme. Key events included a presentation on business acumen and an interactive session around workplace behaviour, hosted by Leicester Castle Business School.

The bespoke programme offered students the knowledge required to make a success of their ECP project, as well as the chance to create good relationships with their ECP team. A football was chosen as an apt yet unusual way for students to create an ECP Charter with each penning motivational messages on the ball.

During Dragons’ Den-style simulations, students were challenged to theoretically make £1 million from just £100,000. It was a well-executed challenge, culminating in an awards presentation to celebrate the teams who invested most wisely.

An evening of networking drew the successful event to a close with students, companies and supervisors offered the chance to become further acquainted, ask questions and discuss project briefs. One of the company owners who will be hosting students, Michelle Stratford of Planet Leicester Bakers, said: “[I am] Really delighted to have the opportunity to benefit from up to date business student knowledge and fresh ways of thinking”.

Look out for more news from our ECP students over the next few months, as they become integrated within their placements.

To find out more about the Executive Company Project, and how it may benefit your business, contact us at ecp@dmu.ac.uk