Student Seizes Opportunities During Executive Company Project with Paralympian

Each year, Leicester Castle Business School (LCBS) places postgraduate students in three-month placements with prominent companies, both in the UK and abroad, to conduct an Executive Company Project (ECP). The ECP is an alternative to the traditional dissertation. ECPs offer talented postgraduate students the opportunity to work with business leaders on specific projects, as requested by the company.

ECPs have proven to be a hugely successful practice, and mutually beneficial to both students and the businesses involved. Students gain invaluable workplace skills and are able to put their academic knowledge to practical use. Whereas companies benefit from free insights into their business and the latest business skills.

During our June cohort, Business Management in Sport postgraduate student, Paul Kaerger, has been on an ECP with Paralympic high jumper Jonathan Broom-Edwards. Amongst his many sporting achievements, Jonathan has been awarded three World Championship silver medals and one Paralympic silver medal.

A Successful Sports Placement

During his ECP, Paul was asked to explore the ways the Paralympian can attract sponsorship from interested businesses, research what drives sponsorship of athletes, identify potential sponsors and support development of marketing material. Paul has been proactive in undertaking primary research and seizing opportunities during his placement to ensure a successful project, and to maximise his time and experiences throughout.

Of his ECP, Paul has said “I have enjoyed meeting Jonathan, learning what it takes to be a successful athlete and it has been very rewarding to learn about the challenges that top-level athletes face.”. Paul also said “the ECP has been a great opportunity to engage with a sports organisation to further my experience of working in the sports sector”.

Our October cohort have recently started their exciting placements, watch this space as we continue to follow the successes of our students.

To find out more about the Executive Company Project, contact us on