Student excels during their Executive Company Project

Congratulations to Business Management in the Creative Industries MSc student, Palita Puttharassu, who has been making the most of her three-month Executive Company Project (ECP) experience.

Her ECP placement has been at Tale Production Limited, a video production company which works with technology companies to tell their stories and support them in propelling their businesses forward. For this Palita has been involved in identifying new target audiences and also researching competitors in order to gain further market insight that might help support future company strategy.

Alex Lees, Creative Director of Tale Production Limited, has said that “by having Palita do this research it’s meant that we can really understand the audience and really target them with a much better approach”. Alex went on to add that hosting an ECP student from De Montfort University has “been a fantastic experience and definitely something I would utilise again”.

Palita has said about her ECP, “it is my first time at an internship in a company. It’s given me a new experience; I am challenging myself with working in the professional environment.  Moreover it has been good that I have been meeting new people, and I can learn new things from the inside of the company”.

To find out more about the Executive Company Project and how it may help your company contact us by email at