The Practical Application of Design Thinking in New Product Development

Wednesday 25 and Thursday 26 April 2018 (two day seminar)

The Practical Application of Design Thinking in New Product Development Masterclass at Leicester Castle Business School is aimed at firms who want to know more about the role and place of design and design thinking to help them in their product development strategies. It will be based on  your projects and will take  a practical look at how design thinking and strategy can be of significant benefit to New Product Development initiatives.

Through attending this seminar, you will:

  • Benefit from expert advice on new product development
  • Build on your knowledge to develop successful marketable products
  • Gain support and feedback on your product development strategy

Delivered by: Professor Peter Ford

This Masterclass will be led by Professor Peter Ford and members of the De Montfort University Design Unit which has successfully led product design interventions with small, medium and large enterprises in the East Midlands for 25 years. Peter has over 20 years’ experience in assisting firms to make effective use of design in their business strategies and he is also an expert on the benefits of being resource efficient in the design and development of new products. In this capacity he has advised UK and overseas governments on the role of design in industry.

Price: £TBC

For more information, and to book your place, please contact us