Visionary Leadership in Challenging Times – Byron Dixon

Event: Visionary Leadership in Challenging Times
Guest speaker: Byron Dixon, CEO and Founder of Micro-fresh International
Talk Title: Byron Dixon in conversation
Venue: Leicester Castle, Civil Court De Montfort University, Leicester, LE1 9BH
Date: To be confirmed
Time: 5.30pm – 7.00pm

Talk Details:

Byron Dixon founded the antibacterial and antifungal Micro-Fresh® brand in 2006. The award-winning company is now the ‘go-to’ freshness partner for leading retailers such as John Lewis, Debenhams, Next, Sainsbury’s, the Pentland Group (Kickers), Scruffs Workwear and Avon. It is also widely used by global innovators in the health and life sciences sector such as GlaxoSmithKline and Nuffield Health, and is featured in the Thermo Fisher Scientific catologue in the UK.

Before he launched Micro-Fresh®, Byron worked for the Danish shoe brand ECCO where he was responsible for all the finishing treatments at the company’s factories in Denmark, Indonesia, Thailand, Portugal, Slovakia and Italy. It was here that Byron developed a passion for overseas business. Fluent in English, Danish and Italian, Byron currently exports around 80% of his antibacterial and antifungal products around the world, and his company recently added North America, Vietnam and Pakistan to its existing operations in India, China, Portugal, Singapore and Jamaica.

With 45% year on year growth, Byron was named as one of the top 100 most influential people in Leicestershire and Rutland for the fourth consecutive year. Byron is also an alumnus of the Goldman Sachs 10,000 Small Businesses Growth Programme and the Goldman Sachs Ambassador Programme at Oxford University, Saïd Business School, as well as a Visiting Industrial Fellow at Aston Business School in Birmingham. At the moment, Byron and his team are working on two new environmentally friendly products for the construction and automotive industry.

If you would like to attend this event and/or have any questions that you would like to ask Byron, please email For more information on further Visionary Leadership in Challenging Times events, please visit our events page.